The 4Cs of Wilderness Safaris

The 4Cs

As a conservation organisation and a responsible ecotourism operator Wilderness Safaris believes fully in its vision of the 4Cs – Commerce, Conservation, Community and Culture – as contributing meaningfully to the wildlife and the people of Africa.


Commerce

Commerce

Commerce deals with our ecotourism offerings, and is perhaps the most critical element to sustainability in the modern world. We can only make a difference in Africa if we are doing well.


Conservation

Conservation

Conservation is divided into Environmental Management Systems i.e., building and managing our camps in the most eco-friendly way possible, and Biodiversity Conservation, that is, the understanding, management and protection of the wildlife and ecosystems with which we are involved.


Community

Community

Community is all about the people at the heart of our business: Internal Community, which is our staff across all our regions, and External Community – comprising the rural communities that either own the land on which we operate or live adjacent to these areas.


Culture

Culture

Culture is a multifaceted element that governs respect for the culture of all our employees as well as the remote rural communities surrounding the conservation areas in which we operate.