wilderness safaris is first and foremost a conservation company

Wilderness views responsible, nature-based tourism as the most effective and practical vehicle to ensure the sustainability of African conservation in the modern era. We are serious about what we do and believe fully in our vision of contributing meaningfully to conservation.

Our sustainability strategy is encapsulated by "the 4Cs": Conservation, Community, Culture and Commerce. The principles of each C are explored briefly in the links above. To explore the amazing 'World of Wilderness' interactively, go to www.wilderness-the4cs.com, or take a look at our how our non-profit organisations make a difference: www.childreninthewilderness.com www.wildernesstrust.com.