Media & Press Releases

Wilderness Collection’s Segera Retreat named Hideaways’ Newcomer of the Year

Mar 15, 2013 | Wilderness Safaris

Hideaways, published in German and English, has a circulation of 60 000, from which a third is supplied to First Class of Lufthansa on international flights. Each year, the magazine honours “extraordinary” new hotels and resorts with its prestigious “Hotel Newcomer of the Year” award at an annual event that is a highlight of ITB Berlin. Every year, innovative and refreshingly fascinating hotels and resorts are opened, with Hideaways honouring these, which it deems point of view extraordinary, with the "Newcomer of the Year" award.

Segera Retreat, located in the heart of the Laikipia Plateau at the foot of Mount Kenya, exudes the very essence of Africa: freedom, spectacular vastness, untamed fauna and fascinating encounters with ethnic traditions and African art. Covering an area of some 20 000 hectares, the privately-owned ranch and stunning retreat, in keeping with the holistic and ecological philosophy of the Zeitz Foundation founded by ranch owner Jochen Zeitz, allows visitors to explore the culture of Africa and experience Kenya at its most inspiring.

Under the premise of "Acting today for a better tomorrow", and through the establishment of the 4Cs (Conservation, Community, Culture and Commerce), owner Jochen Zeitz has committed himself together with his team to conserve and protect the natural habitat, the traditions and the culture of this unique part of the world. 

Wilderness Collection is thrilled to be part of this exciting and innovative project.

Segera Retreat is opening in mid-2013. For more details, go to as well as a YouTube video by world-famous photographer, Michael Poliza.