April 2016 – Wilderness Safaris and the Governors’ Camp Collection are delighted to announce a new strategic partnership as a result of an acquisition of equity in this premier East African safari brand through Wilderness Holdings.
In addition to being one of East Africa’s oldest and most respected safari brands, the Governors’ safari camps are located in undoubtedly the best locations in two of Africa’s bucket list destinations, Kenya’s Masai Mara and Rwanda’s Volcanoes National Park.
“With over 40 years’ experience in pioneering safaris and ecotourism in East Africa and a very similar approach to our core 4Cs ethos of Commerce, Conservation, Community and Culture, Governors’ are the perfect, likeminded partners for us to extend our sustainability and authentic ecotourism footprint into the region. This will in turn help us to achieve our vision to continue building further sustainable conservation economies in Africa”, said Keith Vincent, Wilderness Safaris CEO.
“Not only do the Governors’ brand and the Grammaticas family share our values and vision for the role ecotourism can play in African conservation, but our two companies operate in complementary geographic areas, do not compete and can both enhance each other’s businesses. We are therefore proud to invest in this well-known and long-established family-run business, and to partner with one of the oldest and most respected brands in the region”, Vincent added.
According to Dominic Grammaticas, Managing Director of Governors' Camp Collection, this powerful partnership of two strong brands in African ecotourism will not only provide the Governors’ Camp Collection with the capital required for an exciting investment programme, but will create great benefits for all stakeholders in many different areas. “It’s a very exciting time to be part of Governors’”, he said. “We have been a very successful family-owned safari operator for almost 45 years and have pioneered many aspects of luxury safari tourism now taken for granted across the continent. This strategic partnership with Wilderness allows us to retain the unique benefits of a family-owned and run company, whilst at the same time offering an exciting future for growth opportunities within East Africa and other regions”.
Governors’ and Wilderness Safaris, with over 75 years of combined experience in the industry, share deep roots in owner-managed operations, and share a vision that commercial operations can and must support community and conservation initiatives which protect and sustain some of the greatest wildlife areas remaining on the planet. Both organisations will maintain their individual identities, brands, structures and independence. Governors’ will remain owner-run and will continue to conduct all its own marketing, sales and reservations activities. For its part, Wilderness Safaris will sell Governors’ as a preferred partner in Kenya and Rwanda. Agents with an existing relationship with Governors’ will continue to deal with Governors’ directly.
Left: Keith Vincent, Wilderness Safaris CEO; Middle: Desterio Oyatsi, Chairman of Governors Camp Collection; Right: Dominic Grammaticas, Managing Director of Governors' Camp Collection.