May 2017 – Wilderness Safaris, Africa’s leading authentic and sustainable ecotourism company with over 37 camps in eight African countries, is delighted to announce its appointment of The Product Placement Company (TPPC) to manage its sales and marketing representation in the Mexican market.
“We are thrilled to be partnering with TPPC to help drive our marketing efforts in this exciting emerging market – one that offers great potential for our safari offering. TPPC was the clear choice for us thanks to their focus on sustainable travel and the alignment of their business values with those of Wilderness Safaris. We look forward to working closely with TPPC and our trade partners to grow our business in Mexico”, commented Caroline Palazzo, Wilderness Safaris Business Unit Manager for Africa and Latin America.
TPPC has over 16 years’ experience in providing marketing and PR services for luxury brands, with their finger firmly on the pulse of Mexico’s growing number of high-end, environmentally-conscious travellers. TPPC has extensive expertise in the travel sphere, having represented a number of destinations and travel companies such as the Tourism Authority of Thailand, Silversea Cruises, My Private Villas, Jumeirah Group, The Italian Chamber of Commerce in order to promote Italy regionally, various projects for the Seychelles Islands and some individual hotels from the Four Seasons chain, etc.
Enrique Suarez, Founder and CEO of TPPC and his partner Matias Roca, Deputy Director, believe that discerning Mexican luxury travellers are poised to explore more wilderness destinations in southern Africa, having already discovered South Africa. While they concede that many Mexican tour operators currently lack knowledge on destinations such as Botswana and Namibia, they see this as an opportunity for education and growth.
“Mexican high-end luxury travellers, whether honeymooners or larger family groups, are ready to venture into more adventurous and exotic territories”, they observed. “We share Wilderness Safaris’ belief that journeys can and do change lives, and we’re increasingly aware that Mexican travellers pay significant attention to the impact of their travel choices when choosing a destination”.
This perfect synergy of travel philosophies further underlines the strategic opportunity which this partnership represents and Wilderness Safaris looks forward to welcoming many more guests from Mexico. At the same time, both companies welcome the opportunity to inform a wider audience about efforts to build sustainable conservation economies in Africa through offering unforgettable safari experiences to travellers.