April 2016 – Wilderness Safaris is delighted to announce that it has received three Silver Awards in the 2016 African Responsible Tourism Awards at WTM Africa: Chitabe Camp in the Okavango Delta, Botswana in Best for Poverty Reduction, and Segera Retreat and Wilderness Safaris for Best Contribution to Cultural Heritage Conservation. The special awards ceremony was held during Africa Travel Week in Cape Town on 7 April 2016.
Chitabe Camp received a Silver Award in the category of Best for Poverty Reduction, for its commitment to raising the standards of living for staff through appropriate remuneration and profit share incentives.
Both Wilderness Safaris overall and Segera Retreat in Kenya won Silver Awards in the category Best Contribution to Cultural Heritage Conservation. According to the judging panel, “Silver Awards went to Segera Retreat for the range of traditional cultures with which travellers can authentically engage to the benefit of local livelihoods and the conservation of diverse cultures, and to Wilderness Safaris for their efforts, since 2011, to ensure that their safari camps express and present the cultural heritage of the local communities.”
“We’re thrilled to be recognised by African Responsible Tourism Awards which highlight our long term commitment to responsible tourism practices. As the continent’s leading authentic and sustainable ecotourism organisation, we strongly believe that our 4Cs ethos of Commerce, Conservation, Community and Culture is a blueprint to build sustainable conservation economies in Africa. We see both Culture and Community as vital components of this sustainability model and are pleased that the awards allow us an opportunity to inspire other safari businesses,” says Wilderness Safaris Chief Marketing Officer, Chris Roche.
Helene Hamman, Chitabe Camp Owner added, “Part of Chitabe Camp’s vision is to provide the greatest possible social and economic benefits for our staff. People are at the heart of our business and we would like to deliver a meaningful and life-changing share of the proceeds of responsible ecotourism to our community, the Chitabe employees, who are instrumental in achieving our financial objectives.”
The African Responsible Tourism Awards, now in their second year, form part of the World Responsible Tourism Awards, which take place annually during World Travel Market in London. The awards aim to recognise individuals, organisations and unique destinations on the continent who are committed to responsible tourism, and to inspire positive change within the tourism industry.
Basket weavers celebrating their culture in Botswana, Himba cultural interaction in Namibia; Chitabe Camp staff