December 2015 – Wilderness Safaris is delighted to launch a new Brochure Suite, covering the superb areas in which it operates in Botswana, Namibia, Zambia and Zimbabwe. This latest marketing collateral creates a striking and emotive tone through the use of outstanding visuals, as well as streamlined text and layout.
The new brochures are designed to serve as an educational tool, enlightening potential guests not only on the camps and areas to be visited, but also on Wilderness’ community and cultural engagements, and its conservation projects of past and present. The inclusion of sketch drawings highlights the elements of discovery and journal-style note taking. The brochures also introduce readers to the kaleidoscope of staff who remain at the heart of Wilderness Safaris.
“We are very excited about what our new brochure suite offers. It is a valuable information guide that is designed to capture the large intact ecosystems especially using aerial imagery. The variety of products in our portfolio is displayed using images which highlight their strongest selling points”, says Chris Roche, Wilderness Safaris Chief Marketing Officer.
Adds Roche, “A great deal of thought has gone into the design, progressing over the years to show enhanced features. We have paid homage to our roots and to our history, which is the primary inspiration for us to remain authentic. We also want to share our commitment to our vision – in using ecotourism to effect positive change – by sharing elements of our 4Cs through each brochure.”
A complementary service to the brochure suite for the trade is the Wilderness Agent Manual App which is available for both Android and Apple.
The new brochures are available for download: