Media & Press Releases

Wilderness Safaris Wins PURE Award for Conservation

Nov 10, 2015 | Wilderness Safaris

Wilderness Safaris is delighted to announce that it has won the PURE Award for Conservation and Sustainability for its pioneering Botswana Rhino Conservation Project at the PURE Life Experiences Awards ceremony held in Marrakesh last night (9 November 2015).

“We are honoured to receive such esteemed recognition for our 17-year ongoing commitment to rhino conservation and for our efforts over the past 12 months which resulted in the largest ever cross-border translocation of Critically Endangered black rhino ever undertaken. This Award is particularly meaningful to us as it represents the opinion of our valued network of travel trade partners who play a vital role in the work that we do”, said Chief Sales Officer, Dave Bennett.

Now in its third year, the PURE Awards form part of the annual PURE Life Experiences travel trade event in Morocco, celebrating excellence in the field of high-end experiential travel. After the judging panel selected a shortlist of finalists for six categories, PURE attendees voted for the most deserving initiative in each one. The Conservation and Sustainability category showcases projects that put Planet Earth on centre stage, showing due responsibility to our natural resources and going above and beyond to protect our legacy.

Wilderness Safaris’ ongoing rhino project, which began as far back as 1999, is run in partnership with the Botswana Government and has seen the establishment of a very healthy white rhino population in the Okavango, as well as several complex and delicate black rhino translocations over the course of 2014 and 2015.

“We are extremely proud of our efforts thus far and remain committed to the ongoing monitoring and protection of what is now a population of continental significance. This recognition from our trade partners shows our longstanding commitment to rhino conservation and we are extremely thankful for their continuous support. We could not have achieved what we have so far without the assistance of our valued donors and this is a great source of encouragement as we head into the next stage of the project. We hope that together we can continue to take decisive action to ensure the ongoing survival of this charismatic and dramatically threatened species”, Bennett added.

Watch this short, inspirational video on the Botswana Rhino Reintroduction Project.