What Do Rhinos and Music Have in Common?

Nov 10, 2016 Conservation
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"Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has." – Margaret Mead

This year on World Rhino Day, celebrated each year on 22 September, a new anti-poaching movement took place – one that celebrated our rhino and brought attention to the plight they face while sharing a simple, effective and catchy message. This movement took root in Namibia inspired by a meeting with Save the Rhino Trust (SRT) stakeholders where everyone (traditional authorities, conservancy members, tourism industry members and other stakeholders) spoke out in support of SRT’s work. This initial meeting brought together a collective voice as Namibians came forward to show their support for rhino conservation. This evolved into the ‘One Voice’ campaign.

The One Voice campaign, run throughout 2016, inspired popular Namibian artist Elemotho to reach out to SRT Namibia and it was from this conversation and the discussions that followed that ‘Stand Together’, an original song written about rhino conservation, took shape.

As part of the ‘One Voice’ theme, Elemotho invited other Namibian artists to participate in the song and share their message in both English and in their home language. The result is an emotional and upbeat song that has become the anthem of SRT’s efforts to protect this iconic species. The song was launched on World Rhino Day 2016 on local radio and TV stations.

SRT has received wonderful feedback and support, but that said, we need to continue to share these powerful messages so that we can create worldwide support and awareness.

We invite you to help support this great cause by making a donation to SRT Namibia: www.staytoday.com.na/give. Donate N$20 or more to SRT and we will email you a free download of ‘Stand Together.’

We hope you will enjoy singing along and join us in spreading the word!

Desert Rhino Camp:

Desert Rhino Camp works in partnership with the Save the Rhino Trust (SRT), as well as local communities and the Palmwag Conservancy in developing responsible ecotourism and thereby supporting wildlife conservation in the area.

 

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By Kate Collins

Kate grew up exploring the bushveld on her family rose farm, living among Nguni cattle, geese, warthogs, ostriches and horses. After completing an Honours degree at the University of Cape Town, Kate began working at Wild magazine as a journalist and as the Digital Editor of the Wild Card website. Kate has travelled to destinations throughout southern Africa, enjoying the many rich offerings of our country. Her work at Wild magazine helped secure her next move to Londolozi Game Reserve where she worked in their Creative team managing online communications and assisting guests with their wildlife photography. Kate now lives in Johannesburg and is proud to be a part of Wilderness Safaris in her role as copywriter. “I am very excited to work for a company that makes such a huge difference to people’s lives and to the wild places throughout our incredibly beautiful and diverse continent.”

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