After nearly 35 years in business it is sometimes hard to remember why you started out and what you originally hoped to achieve. Often the initial founders have moved on to other projects and the company purpose may have morphed as leadership and market conditions changed. Not so with Wilderness Safaris; our raison d’être is today even more firmly defined, entrenched and embraced than ever before. We know why we exist and we know what we are trying to achieve.
Simply put, we are dedicated to conserving and restoring Africa’s wilderness and wildlife, and we use high-end ecotourism to do this. Our model is responsible and sustainable, changes people’s perspectives on the planet, and inspires those exposed to it to effect positive change in their own lives and own spheres of influence – whether as a captain of first world industry or a goatherd in rural Kaokoveld.
We understand that our model can make a difference further afield, and we have provided pro bono consultancy to organisations with a shared environmental vision on five other continents. We want to see places like Patagonia, the Amazon and the Pantanal, the Arctic and Antarctic, the Tibetan Steppe, Borneo, the Urals, the Australian Outback and Papua New Guinea conserved, protected and sustained into perpetuity. Nonetheless it is Africa that we are passionate about, Africa where we are most skilled and Africa where we are focused on making the biggest positive difference possible.
This little booklet is a celebration of 14 reasons to believe in a business model like Wilderness Safaris: short reviews of conservation and community projects, and the achievements over the last 35 years of which we are most proud.
The complexity, emotion and significance of each one is impossible to convey in these pages, but we hope it will ignite your own memories, experiences, passions … and actions.